[Télécharger] A New Way to Buy a Car: How to Put Yourself in the 'Driver's Seat' by Navigating the Process Like a Pro (English Edition) de Gordon Wright Livre PDF Gratuit

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Télécharger "A New Way to Buy a Car: How to Put Yourself in the 'Driver's Seat' by Navigating the Process Like a Pro (English Edition)" de Gordon Wright Livre eBook France

Auteur : Gordon Wright
Catégorie : Boutique Kindle,Ebooks Kindle,Ebooks en langues étrangères
Broché : * pages
Éditeur : *
Langue : Français, Anglais

When Wheels.ca journalist Gary Grant (@TheGarageBlog) first heard about Gordon Wright’s book “A New Way to Buy a Car”, he was skeptical. “I have seen many books over the years claiming to teach consumers how to beat the dirty car sales people at their own game. In most cases they are written by disgruntled ex-sales types who weren’t able to hack it in the industry”. Mr. Grant goes on to explain that “rather than a tabloid-style tell-all, Wright’s book teaches the consumer how to be a better shopper by understanding more about how the dealership environment actually works.” Gary Grant concludes his review by saying that “’A New Way to Buy a Car’ is an easy read that removes much of the mystery from the car-buying experience, hopefully enabling its readers to actually enjoy buying a new car. It is a must read for anyone considering that big purchase.” Gordon Wright indicated that “the message of the book is that the car buying process does not have to be stressful or frightening as long as you know the rules and arrive equipped with a basic understanding of what comes next at each step of the process”. The idea for the book began when Gordon Wright entered the car business in 2007. Following a successful 25+ year career in corporate marketing and sales combined with an economic downturn that impacted many in that line of work, Gordon decided to follow a passion and a fascination that went back to his youth in small town Nova Scotia. He always loved cars and he also loved talking about cars. A car dealership looked like the perfect place to bring those elements together. As a marketing professional, he was intrigued by the relationship most of us have with cars. Working as a salesperson on the dealership floor, he started to learn first-hand how the glamour and the reality were often in opposition.It seemed clear that people love cars and people love to shop but they do not love to shop for cars. He soon discovered that the way dealerships and car sales people are generally trained to conduct business was a lot different than what he had been used to in the corporate world. He soon developed a different approach with customers that was based on the philosophy that an educated buyer is an easier customer to work with. This is how he built a solid base of customers who appreciated his approach.  At the same time, the internet and social media were providing more tools for car buyers to begin to level the playing field. Unfortunately, the industry is still populated by a significant percentage of “old school” thinking in an increasingly competitive industry. The result is that despite some improvements in some quarters, it is still likely that you will be subject to a wide range of deceptive practices and “smoke and mirrors” techniques when you visit a dealership even though you arrive with lots of product information and research.Gordon Wright pioneered a New Way to Buy a Car in the way he conducted business in the showroom and online. He realized that these methods worked better than the “old school” tactics employed by many of his colleagues and was rewarded with many repeat customers and referrals. Educated customers, he found, were happy customers and were eager to spread the word.   This Consumer Awareness Guide will help you navigate the “mine field’ and actually turn the tables so you end up enjoying the process. And let’s face it, buying a car should be an enjoyable experience. With this guide, you will discover the Four Steps to a Hassle-Free Car Purchase, Six Costly Misconceptions About Buying a Car,

Télécharger A New Way to Buy a Car: How to Put Yourself in the 'Driver's Seat' by Navigating the Process Like a Pro (English Edition) de Gordon Wright Livres Pdf Epub

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